BucketMan wrote in post #9695171
I certainly agree the 7D is a great body. However I feel the price tag is outrageous, due to it having video. If I could get that body, minus the video and a smaller price tag you would find my 40D in the classifieds immediately.
No, no, no, no, no, no, no. The 7D's video feature is not responsible for its high price tag. To add video to a DSLR is not a particularly difficult engineering task, nor does it make manufacturing much more expensive. The 7D has to be looked at in totality in order to understand its pricing.
The 7D is essentially a pro body with its better build and weathersealing, its 100% viewfinder, its extraordinarily high continuous shooting speed, and its sophisticated AF. The engineering effort is much higher calibre, giving you dual processors, and much greater AF customization, and wireless flash control. You're paying a lot more because you're getting a lot more. The 7D's video is almost an afterthought, and it has, at worst, a small incremental contribution to the design and manufacturing costs.
For 7 years, I worked in the engineering department at ATI Technologies (now AMD), so I understand these issues. Product pricing has as much, if not more, to do with marketing than manufacturing.