For photographers that are beginning to delve into the "studio" aspect of photography, a very common recommendation seems to be the PCB line of lighting equipment: AlienBees, White Lightning, Einsteins and accessories. I am guessing that some of these PCB recommendations are coming from beginners that do not have anything to compare them to.
So I'd like to create a resource for potential buyers. If you have experience with any products from both PCB and other manufacturer's, please post some notes here to help beginners get a better idea of the differences. It does not have to be just lights - tell us about stands, modifiers, remotes and anything else.
For readability, tell us both products that you're comparing and give the pros and cons of each in point form.

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