Well what I've learned is to shoot indeed very early or in the afternoon, then you just face the sun so it backlits the subject. The ideal photo is a very light vague pastel looking photo (very light colours, almost dull, very low in contrast). Then you just enhance it and add colour through photoshop (its where all the magic happens) Also, DOF and bokeh and ofc flare are very important!
Here is a link to great actions that can help you on that: http://florabellacollection.com …photoshop-actions-set-ii/
cheers


