stevewf1 wrote in post #12052623
Why is 35mm full frame still considered the "standard"? Back in the film days, 35mm was considered a small format. A format for amateurs.
Not exactly a "format for amateurs," but a format with specific applications. Professional PJs were using 35mm by the '30s, and by the early 60s, no major newspapers or magazines were requiring medium format.
National Geographic started publishing 35mm Kodachrome in the '30s as well, and nobody was producing better color plates than they. Up until the 80s, Kodak had a permanent display in Grand Central Station that showcased 35mm Kodachrome backlighted transparent images enlarged to something like 30x50 feet. Those were all professional photographers.
You certainly didn't see any medium format cameras at any NFL or AFL games from the 60s on. Boxing was perhaps the last sport in which medium format was still competitive, but it was gone even ringside by the 70s. Those were professional photographers.
How many medium format camera did you see during the Vietnam War? None. How many amateur photographers were shooting the Vietnam War? None.
By the late 60s, Kodachrome had certainly proven its ability to match medium format Ektachrome in quality even for commercial photography. Medium format hung on in the commercial area primarily because art directors preferred to view it on light tables and contact sheets without needing loupes. But nobody could question the results people like Pete Turner were getting out of their Nikons.
1950 - The company unveiled the first in its long-running series of KODAK COLORAMA Display transparencies - 18 feet high and 60 feet wide - overlooking the main terminal floor of Grand Central Station in New York City. An estimated 650,000 commuters and tourists viewed this popular attraction every business day, and many of the dramatic photographs displayed over the years were the subject of widespread newspaper and magazine coverage. The exhibit was permanently dismantled in early 1989 as part of Grand Central's restoration.
http://www.kodak.com …historyOfKodak/1930.jhtml