Over a couple of decades ago, during a photography forum exchange between myself and Ctein (PhD from Caltech, author of Post Exposure, and a reknown color printer), I became familiar with the ISO standard equations for calibration of incident light meters and for calibration of reflected light meters. Ctein managed to convince me back then, that calibration reflectance was somewhere around 12-15% back then for reflected light meters, to match the brightness of the light used for incident calibration. That was after Dick Dickerson of Kodak had convinced him of this as well. Back then computer histograms and digital tools were not as readily available to everyone, but the arguments presented were convincing about calibration.
But calibration itself does not mean that in practice a reflected light meter ought to measure 12% rather 18% for purposes of exposure (not calibration)...after all, we can calibrate thermometers in 33 degree F/0 degree C ice water, but measure 68 degree temperature water in the darkroom or 101 degree fevers. And given the fact that both the reflected light ISO calibration equation and the incident light ISO calibration equation each contained a variable value which was chosen by the manufacturer, it was a somewhat moot proof to try to really conduct! You actually can read about this topic in Wikipedia http://en.wikipedia.org/wiki/Light_meter
, complete with the equations...much easier than trying to learn about this stuff 20 years ago, much less to prove or disprove it.
And, in more recent times, I had proven to myself that my Minolta Autometer Vf incident meter would render the exact same reading as using my Canon 40D to reflected light meter an 18% gray card. That was proof that 12% calibration is not necessarily the same as using 18% for everyday metering, right?!
Wrong! Let's prove this...
I had photographed 18% gray cards and looked at the histogram, and noticed that the spike was NOT centered in the histogram, even though 18% gray cards were typically valued with R-G-B values of 128-128-128, in the middle between 0-0-0 and 255-255-255. Then someone recently posted on POTN about Lastolite offering a new EzyBalance 12% target and whether 12% or 18% was better for White Balance. That prompted me to think about the old 12% gray card vs. 18% gray card issue for everyday metering, especially since photographing an 18% gray card per the meter did not put it in the center of the histogram!
So I shot A) an 18% gray card per what the 40D meter said (same as Minolta Autometer Vf incident light meter), and
I also shot B) the same 18% gray card per about a 12% gray card tonality metering target.
And here is where the histogram placed the spike for the mid-tone 18% card is shown in these two screen shots...
A.
Lo and behold, if you meter a 12% tonality target, the 18% gray object ends up in the middle of the histogram!
So this lends credibility to the explanation that the way that Kodak came up with the 18% card was that it was in the middle of the tonal scale -- but 18% was not the target intended to be read by a meter, and also why even Kodak tells you to adjust by about 1/2EV the reading taken with an 18% gray card.
You folks out there with Sekonic meters should conduct a similar test, to compare the incident reading vs. your camera's reading, and look at the placement of the midtone spike on the histogram, too!






