I have received my 7D and can now play with the wireless flash capability. I used it indoors in a normal sized room on a bracket and it works great. In fact when bouncing a hotshoe flash, the onboard flash at about a 1:4 ratio makes a fairly nice fill. However, as with any use of the onboard flash, it is severely restricted by the size of your lens hood. Larger lens hoods tend to leave a dark shadow at the bottom of the frame.
I experimented with the 7D firing the flash on a bracket outdoors...
I tried the flash outdoors without any close up subject in the frame and it worked fine if I was shooting with my back to the sun. However, without a closeup subject in the frame, the 7D would not fire the flash when shooting into the sun.
However, when I placed a subject 6-8 feet from the camera, the flash would fire. I assume that it is the feedback from the onboard flash reflecting from the subject that fired the hotshoe flash.
I have a lot more work testing this concept regarding subject distances, angles of the sun, etc.
I have an off camera sync cord but, it might be easier to shoot just using the 7D as a controller. Well, we'll see.
I also need to experiment to see if the 7D can sync my studio strobes through their optical slaves.