As a business, do you ever feel as if you're being pulled in a different direction other than where you want to go? For instance, you're personal goal is to mainly work with high school seniors and yet you keep getting clients wanting you to do baby photos? Or maybe it's weddings and special events you want to do but you keep getting calls for portrait sessions. Maybe you're capable of producing great results in these other areas but it's not really your passion.
I put my marketing efforts towards one thing and often find myself booked with something totally different....something I don't even actively market but they heard about me from a friend or past client. As a full time photographer, I usually can't afford to turn down good paying work so I'll take the jobs and provide the customer with my absolute best. I often wonder if I would be better off just giving in to the tide and putting my marketing efforts towards what I keep getting requests for....even if it's not my greatest photography passion.
Anyone else ever feel as if they are being pulled in a different direction other than what was initially envisioned for their business? If so, how did you deal with it?
It just gets a bit frustrating sometimes when I keep getting booked for jobs that I would really prefer to avoid given the choice. On the upside...I guess it's better than a "real job" 

