What Style of Editing is this Called?

Call me cheap, but something in me rebels at the thought of buying presets. They are nothing more than a collection of slider positions, no secret ingredients. Especially if you already have an example of the "look" you want, just put it on-screen for comparing and in 15 minutes of playing with the sliders you will save money and at the same time learn what the sliders do.
Isn't that what RAW is all about?

Been looking for this for a while now. So I need to buy LR?

Berassic wrote in post #12388524
Been looking for this for a while now. So I need to buy LR?

What have you been using? And, what is your photography volume and workflow? And, do you shoot Raw or jpeg?

Lightroom was developed to handle a fairly high volume Raw workflow, although it was updated to handle jpegs and tiffs as well and many jpeg shooters happily use it. Volume is a key, though -- it appeals to people who come in with a shoot of a good number of images that they want to load, process, organize, and do output tasks as efficiently as possible.

So, if that sounds like it might apply to you, then Lightroom is certainly worth looking at (you can download/install it as a free trial).

But it's not for everybody -- plenty of people here get great mileage processing their Raw files in DPP and/or using something like Photoshop Elements for all their needs.