I just recieved my new 22" beauty dish from Cheetah and am playing with it now. Since I'm very new to off camera flash anyway, I want to test for light quality, positioning, etc. So far, I'm very pleased with the look this modifier produces. I can imagine even better results in the hands of someone that actually knows what they're doing. 
I also just spoke to Edward to see if he minded me mentioning this dish since he doesn't have it listed on his site yet. He didn't mind and suggested that if anyone was interested, to email him about it.
Here is my first attempt with the dish. I used my 580EXII and had the sock on the dish. Butterfly lighting with a reflector below. Comments are welcome. Sorry I didn't have a more attractive model too! 



