1. Why?
Because setting the black and white points right doesn't guarantee the necessary overall crispness, especially when dealing with lots of midtones.
2. How?
Not by the use of the Contrast slider, as that may indeed produce blocked shadows and/or clipped highlights. The easyest (and tone-wise locally adaptive) is the use of the S-curve, as Elie showed above. Another solution is Local Contrast Enhancement that some programs offer with the Clarity slider. If you don't have the latter, you can do it with Unsharp Mask, by setting the parameters to about:
Amount 15-20
Radius 50
Threshold 0.