Been debating this lens vs. the 70-200 F2.8L IS II but the latter is just a little bit too pricey and too huge for me at the moment for the limited telephoto use I take advantage of. However, the 70-200 F4 IS obviously remains a cheaper competitor.
70-300 L IS:
Pros:
More reach
Smaller(when lens retracted)
Cons:
Pricey
Not AS sharp
Slower lens
Looking at reviews, the 70-300L holds its own in sharpness, at least on crop. It is definitely better at 280mm than the 70-200mm F4 with a 1.4x teleconverter.
When looking at the aperture, the 70-300 is only a half a stop or so slower at 200mm. This is the biggest problem in my book. Yes, you save a bit of money but for giving up a half a stop at 200mm you gain quite a bit of reach.
What says the POTN community?
P.S. I tried the 70-300 Tamron, it didn't meet my, admittedly high, expectations.
Cheapest of all your options besides the tamron 70-300, and has great IQ. 


