What are you print prices?

What does everybody charge for various print sizes when you maintain the licensing from a wedding, senior session, etc.?

Thats a very loaded question

What you should be asking, is what formula do people use to calculate their print prices.

Pricing is individual to each business, it's dependent on a whole range of factors, and what one person charges has no relevance to what another may charge.


I work out my pricing based on my costs, plus a return, adjusted for what the market will bare and what I consider fair.

Good point. Have any examples?

With out giving exact details:

I have an hourly rate for my photography work that I calculated based on an expected numbers of hours I will work over the next 12 months. The aim is to charge enough to cover my expenses and turn a profit.
Expenses include a wage for myself, running costs of the car, general sundries expenses from a shoot, insurance, accountant, computer and camera gear etc. Don't forget tax as well. Its a cost of doing business.
I then added a margin to this as profit for the business.

Note, as this is worked out over a 12 month estimate it becomes my base charge and gets adjusted for volume etc. I've charged anywhere from double it, to less than a 1/4 of it.

As a general rule, I know that my post work takes as long as my shooting, and sometimes less. Very rarely does it go longer.
So I know right away that if I'm selling prints I can either recover some of that time in what I charge to do the shoot, or I can charge less to do the shoot and recover some of it in my print costs.

This means print prices are based on what it costs for the print, plus time to process the images, taking into account what I'm making from the job initially.
And, again, exact prices depend on volume.

My biggest job this year has come from a weeks worth of shooting that I did not charge for.
Instead I sold prints, and made about a small amount per print. However, I've sold thousands of prints

The step between being a hobbiest who makes some money from their photography, and being a real money making photography business has nothing to do with your skill at photography.
Instead it comes from your skill at business. Understanding cost recovery (which is what drives your pricing) is a great first step.