This discussion is interesting. Canon's own brochure claims
""""""""
The EOS 7D uses Dual “DIGIC 4” processors to move the data from
the sensor into the image processing pipeline faster and give the
power to deal with the data from the 18 Megapixel sensor, even
when shooting at 8 frames per second. “DIGIC 4” is able to remove
highly noticeable colour noise and luminance noise without loss
in image detail. This allows for higher ISO shooting without the
associated issues of noise. The EOS 7D has a standard ISO range of
100-6400 and an expansion H setting of ISO 12,800
AND
Developed and built in-house, the CMOS sensor in the EOS 7D
delivers high resolution, high sensitivity that provides outstanding
image quality.
AND
The next leap in the ongoing development of the EOS SLR family is the outstanding EOS 7D.
""""""
I think that after reading this, it would be reasonable to think that I should expect good quality images at 100 ISO, which would be as good as, or better than my 40D. They talk about development progression, outstanding image quality, etc etc, but the reality is, on some 7Ds (mine without any doubt) 100 ISO images are dreadful. Nowhere in the brochure does it say I have to do this that or the next thing to get quality images. They boast how technologically advanced this camera is, so It would be reasonable for me to expect that if I reset everything to defaults and set the camera to auto on a bright sunny day and take a picture with blue sky I would get a pretty good picture( This is what Canon told me to do to confirm the problem), after all they say """the CMOS sensor in the EOS 7D delivers high resolution, high sensitivity that provides outstanding image quality"""
There is no right and wrong in this argument, it's not about whether person A or B can use a camera, understand digital technology etc etc. It's a case of quality control, or the lack of it. Some cameras are noisy others aren't and it's about what the manufacturer does about the problem.
Interestingly when I enquired about my camera which is in to be checked, I took the opportuniity to explain the noise was not the same as simply re-mapping the sensor it was image noise at 100ASA and was told " Yes, we know the problem"???