Will you jump on a new URL? New ICANN rules

In light of the new rule change, will you purchase any new url's and if so how/why will it benefit your business?


yourbusiness.photo
yourbusiness.weddingph​otographer
yourbusiness.city

The change allows domain names using any combination of letters and numbers, starting in January 2012

http://www.cnn.com …mes/index.html?​hpt=hp_bn7

But, you have to register the extension you want. It costs $185,000 to do that. You don't get to just do it for free.

TheAnt wrote in post #12631688
But, you have to register the extension you want. It costs $185,000 to do that. You don't get to just do it for free.

WOW, thanks for the info.

I suppose dot facebook and other big business opportunities will do this.

What I don't understand is how they propose to ensure all the new TLD's resolve properly. Is that what the 185K is for - to push out the DNS info?

Also, is there a central news source where you can watch all new TLD's as they are rolled out?

The $185,000 is to own that extension. If there is interest by multiple parties in a certain extension, then the ICANN will actually start an auction between the parties. DNS servers will be fully able to resolve any extension that comes out.

And no, as far as I've read, there won't be a central area to know what's coming out. You've just got to pay attention.

TheAnt wrote in post #12632291
The $185,000 is to own that extension.

Now that is interesting. I didn't know that.

I would assume, then, that means when a new TLD is created, because it is owned, you won't be able to simply jump on godaddy and register a domain. I would assume you would have to be authorized and/or get it from the owner.

TheAnt wrote in post #12632291
And no, as far as I've read, there won't be a central area to know what's coming out. You've just got to pay attention.

Well, yea... but that's what I'm wondering. Pay attention where? I guess one could create a few google alerts or something.

I bet dot XXX goes for much more than $185,000

tomd wrote in post #12632941
I bet dot XXX goes for much more than $185,000

I was thinkin' it might be more like dot porn.

Can't remember if there is already a xxx tld. Or did that idea fall apart?

Definitely will be an auction for dot photography. Into the millions, maybe?

.XXX went through in January. You can get it as an extension. Most porn sites are wary, however, as its really easy to block an entire TLD based on a country's censorship rules.

This whole new TLD venture looks to be extremely lucrative for ICANN. I've been following this on the news. Will get into more discussion when I get home from work.

^^^ Isn't ICANN a non-profit organization?

tomd wrote in post #12634093
^^^ Isn't ICANN a non-profit organization?

The $185,000 is an "Evaluation Fee" and is intended to pay for the time that ICANN will spend researching your request in an attempt to only give the TLD's to the "right" people. Unless you are representing "Coca-Cola, Inc." you can forget about cyber-squatting the .coke TLD.

krb wrote in post #12634129
The $185,000 is an "Evaluation Fee" and is intended to pay for the time that ICANN will spend researching your request in an attempt to only give the TLD's to the "right" people. Unless you are representing "Coca-Cola, Inc." you can forget about cyber-squatting the .coke TLD.

Exactly. You can't just buy whatever new TLD you want for $185K. It has to be approved. cyber-squatting won't be approved. Likely most typo-squatting won't be approved either (e.g. .facebok).

I also believe there are what individuals would consider too costly infrastructure requirements for serving your new domain.

ICANN spent tens of millions of dollars on this project. They don't intend to make money. They want to break even for the amount of efford the organization put in. The project has been in the works since 2006, and they'll be donating $2 million to help developing countries.

The $185,000 gets you the TLD. And then there's a $25,000 a year fee to maintain it. It's set up so whoever owns a TLD will then be able to sell addresses at them, so if someone buys .photo, they'll be able to set the price, from $10-$100, per domain you purchase. Canon, for example, plans on purchasing ".canon" as a TLD. Apple is rumored to purchase ".apple," ".ipad," and ".ipod" once this goes live. It's set up so who owns the TLD's can make a lot of money if they choose to.

It's also set up so anyone can object to a TLD being created if there's a trademark or copyright violation, to prevent squatters, or someone such as Microsoft buying ".apple." The report on this whole thing is 350 pages long.

All of what I've been talking about is public news that you can find on Yahoo or any news site.

TheAnt wrote in post #12635418
ICANN spent tens of millions of dollars on this project.

They most likely did spend this much of money, but realistically this project is not worth more then few $1000. It doesn't take much time nor money to "invent" another TLD. And all DNS software is perfectly capable of resolving any kind of domain or top level domains, so in reality this is really no huge project.

primoz wrote in post #12638278
They most likely did spend this much of money, but realistically this project is not worth more then few $1000. It doesn't take much time nor money to "invent" another TLD. And all DNS software is perfectly capable of resolving any kind of domain or top level domains, so in reality this is really no huge project.

Problem #1: Can you say with absolute certainty that every DNS server, router, piece of client software, etc. can support TLDs with more than 3 characters?

Problem #2: You are thinking like an engineer. Think about how much time and effort was spent on the administrative and political side of things. Procedures for requesting a new TLD, procedures for objecting to a new TLD, internal procedures for conducting a proper review of the request, ...