With my situation, I have m camera set to auto-rotate both on the LCD and when it imports. If I use Windows Photo Gallery to import, it orientates the images properly and when I then import them into LR3 all is good. My issue is when I directly import from my CF card to LR3. Images look okay in LR and CS3, but in Windows Photo Gallery or any non Adobe product, the verticals are displayed horizontally. It is almost as if LR knows which way the image goes but doesn't want to share that bit of information with any other programs.

