mileslong24 wrote in post #12965677
The problem is people who start a facebook page and small portfolio or just print buisness cards CAN steal buisness away from the people who do it right. And they don't understand anything of cost and lowball the hell out of the rest and people go with them for that reason. Not everyone who hires a photographer understands whats involved with being a good one. They see a price thats half as much as the competition and go with them based on that alone. Sure, there work will show through and they probably won't get repeat buisness, but how many times does the average joe need a photographer??
And this is where a successful photographer can make the difference. Avoid those clients, and go after clients that do know photography, understand what good photography is, and know it costly in the end.
If you shoot portraits or weddings for example, you will be competing with those just trying to make money for new equipment. You'll also face those clients that have no idea what it really takes to run a photography business, and want to pay department store portrait prices.
But if you step it up, take the time to really learn the harder skills, and focus on a market that pays well, you can be successful and do very well. Ie, for example something like high speed photography. You need a $100K camera, it shoots 180K frames a second, very specialized, and your competition won't be amateurs, but working professionals also trying to make a decent livining and recover real overheads costs. Pricing will be more realistic in the end.
You can rent the camera, learn how to shoot it, create a portfolio, target potential clients, invest in marketing, advertising, portfolio development, etc, and end up making $5K per day for your skills. Thats an honest attempt at making it a business IMO.