Canon Cinema Primes Announced

Again, Canon has an entire broadcast equipment division so if any segment of their workforce is being impacted by this, it's them and NOT the people who build still cameras!

Canon owns bragging rights! hehe

aroundlsu wrote in post #13358181
Canon still photography zoom lenses are completely useless in film production.

Not true in the slightest. Though you may use lenses that cost 100K a piece for you productions there are many independent film makers in my area that are doing pretty well with Canon zoom lenses in their film making.

tkbslc wrote in post #13368853
Because they've hired 90,000 employees in the last 10 years!

That doesn't prove your point at all. How much of Canon's resources went specifically to the production of new lens designs vs. going to other areas?

*I* am not happy with the really slow release schedule of updated lens design. I have felt this way for many years. Why is Canon factories are still producing 100-400L lens based on first generation IS? The performance of non-L primes that increase in MSRP, but, not in quality?

Canon announced five new lens last week. Pity they aren't really intended for the still camera market given their pricing and design.

So again, I don't buy this notion that Canon corp. is so big that its entry into the cinematography market cannot have near term impacts on still camera/lens release schedule. Startup costs for a new sensor or processing chip can be quite high. No idea about the costs of lens development, but, I wouldn't be surprised if lens manufacturing is still very labor intensive.

5x5 photography wrote in post #13369074
Not true in the slightest. Though you may use lenses that cost 100K a piece for you productions there are many independent film makers in my area that are doing pretty well with Canon zoom lenses in their film making.

I may have been a bit harsh in my comment but really the best a DSLR zoom lens does is save you a few seconds from swapping a lens. You can't actually zoom in during a shot (because you totally lose focus) and you can't set any kind of focus marks (because you lose them when you zoom).

I used the 70-200 for years for stills but sold it once I transitioned into DSLR film making. That lens just doesn't work well for video. Some people I know use the 24-70 and the 70-200 but their videos are very often soft/out of focus. I know because I edit their stuff. It drives me nuts when I see them try to zoom in during a shot and it turns into an out of focus mess.

FlyingPhotog wrote in post #13368943
Again, Canon has an entire broadcast equipment division so if any segment of their workforce is being impacted by this, it's them and NOT the people who build still cameras!

Can you show me reference to the breakdown of Canon Corp that backs your point up?

With quick Google searches, I can't find anything that points to a broadcast equipment division that would produce sensors and lens for cinematography that has nothing to do with the division that produces sensors and lens for still cameras and video capable DSLRs.

- Thanks

http://www.remnants-movie.com/
Shot with the 5D MKII and 7D as well as several Canon L lenses and the 17-55 f/2.8.

marcosv wrote in post #13369142
Can you show me reference to the breakdown of Canon Corp that backs your point up?

With quick Google searches, I can't find anything that points to a broadcast equipment division that would produce sensors and lens for cinematography that has nothing to do with the division that produces sensors and lens for still cameras and video capable DSLRs.

- Thanks

Do I have an Org Chart? No...

Do I know Canon has been making lenses for applications other than still photography for a very long time? Um, Yeah...

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marcosv wrote in post #13369127
That doesn't prove your point at all. How much of Canon's resources went specifically to the production of new lens designs vs. going to other areas?

Nor does it prove yours. We are both speculating here. However, this new system, as well as Canon's recent releases (70-200mm f2.8 II) show that canon can deliver some pretty damn good stuff when it decides to.

Those are likely purely business decisions rather than resource or capability decisions. Sure Canon could make a new 100-400 IS, Canon Rumors has showed several patent apps for such a lens. But really, what's the competition with the old one at this point? They are probably saving it for a strategic release.

Non-L primes are getting old, but again, compared to what? Half of Nikon's are still screw drive. You don't just release a new product to replace a well selling one unless there is a market force.

So Canon's Lens release schedule is slow compared to what company? Most new releases from other companies are lenses that Canon already has available. The only glaring exception might be the Nikon 14-24 or a cheap 35mm for EF-S.

tkbslc wrote in post #13366218
Maybe in Vietnamese Dong... (20,000:1 exchange rate)

I think that Canon would make more than USD 60,000 off POTN community

FlyingPhotog wrote in post #13369265
Do I have an Org Chart? No...

Do I know Canon has been making lenses for applications other than still photography for a very long time? Um, Yeah...

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Note that it's an IS lens...

And, interestingly enough, this lens has a built in TC that works exactly like the one in the forthcoming 200-400. Maybe the still people should stop taking ideas from the broadcast side, huh?

Thank Jay,

Just get into Canon website, this Canon DIGISUPER 100 xs is 100x zoom!

http://www.canon.com/b​ctv/products/digi100xs​.html

So the C300 can be had in either EF or PL mount. If the former, one can use their existing Canon EF lenses from the Canon DSLR world.

Would there be any benefit to using the new CN-E lenses, in EF mount, on DSLRs? Aside from the zooms costing over $40,000.

ToddR wrote in post #13726140
So the C300 can be had in either EF or PL mount. If the former, one can use their existing Canon EF lenses from the Canon DSLR world.

Would there be any benefit to using the new CN-E lenses, in EF mount, on DSLRs? Aside from the zooms costing over $40,000.

If using the new lenses for video, yes there are clear benefits. You get accurate focus marks and they are ready to accept follow focus gears. Also the zooms will hold focus throughout the zoom range. If you are just doing stills, you are probably better off sticking to regular lenses.

Most of the people buying these lenses will be for rental houses or large production houses.

B&H confirmed that I can use the new 30-300mm L on my 60D no problem. Putting one in my cart now. My Youtubes are gonna look SWEET.