Regarding the new Lightmotiv Series from Elinchrom,
I just came from Photokina (Cologne) and I have seen a prototype of the new 190cm Lightmotiv direct softbox. It has a new massive bracket on the back, 16 rods, inner diffuser and outter scrim. The guy at the booth told me that they use a new kind of material, which outputs 1 stop brighter than the regular softboxes. I put a friend in front of it and took a photo with the modeling light. I think the reflection in the eyes looks really nice.
I should have taken more pictures of it, but I was too tired allready, and I couldnt think straight.
What I found interesting is, that the frame isnt made by Elinchrom. It's used by other cheap Chinese knock off companies too. I ve seen it at least on 2 other booths with different brand names on it. Even the Elinchrom rep told me this, so its no big secret. The difference between them and the others is, that Elinchrom uses this special cloth. Price wise, it will retail significantly higher than the octa bank. Maybe somewhere in the 1700-2000$ range.
It will come out in the first quarter of 2015.
If you dont need the 1 extra stop, you could get the same box in the US for arround 3-400$ (thats what a guy from a Chinese company told me, but I couldnt find any yet).
I found it on a german site for like 800 euros.
And on a Polish site for ~900 EUR