Ok here is the problem. I am a retired headshot photographer and my daughter has taken over the business and doing very well with headshots. She has standard headshot packages that are basically creative fees, and an online gallery to allow the client to select their images. Most clients buy the CD for $30 of all the images. Her session fees, which are posted on her website, are 1 look is $200 and 2 looks are $235, so she counts on making her money on the session fee, knowing that the client is not going to order prints, since they generally pick one or two for mass production. This is keeping inline with the competition's prices and practices. Generally it is understood among models and actors that the CD is either included or available for a price with a session.
Now she is starting to get clients that want her to do individual and on location family portraits and want packages and wall portraits. This is a whole different type of photography and pricing than her headshots. The portrait clients are asking for the CD as well, and we are saying they cannot purchase the CD, only prints and packages from the online gallery. Then they point out the headshot packages allow the purchase of the CD.......hmmmmmm, how do we handle that.
Ideally we need to come up with a way to be fair with her clients, and allow the "portrait "clients, PORTRAIT packages that she can make her money on. Now normally a portrait photographer would have a lower session fee expecting that they will make their money on the print orders. How would you guys handle this. Only thing I can come up with is to include a basic package with her session and up her rate.The bottom line is to make both types of clients happy with e pricing structure. Anyone else have this type of predicament, and how did you solve it? I know one way is to remove pricing all together from the website. From my experience of shooting headshots and portfolios professionally for 25 years, clients are more likely to contact you if they know up front your prices for your headshots and portfolio shoots. I guess it just brings up the often asked question of should you post your prices on your website, or handle each client on a case by case basis for pricing.......help us out with your thoughts.
Thanks

