My company's holiday party was this past Saturday. For photo coverage, they hired a pro photographer that they often use for other business-related shoots. The guy advertises "Corporate events" as one of his specialties on his website.
He had very nice gear that was appropriate for the event: 5DII, 24-70L, 580EXII. But he was going around shooting people with the 580EXII pointed straight forward along the lens axis at the subject... and I think we all know what happens when you do that. The venue was perfect for bounce flash - 12-foot white ceilings, tall cream-colored walls. Why didn't he bounce the flash?
Of course, I had dragged my camera along anyway, because that's what I do... I like taking pictures, and wanted to get some nice shots of my wife in her party gown in a nicely decorated ballroom environment. I was bouncing the flash, continually adjusting the flash head based on my location in the room and the location of my subjects, continually adjusting FEC based on subject matter (and a little chimping) and my shots were coming out pretty well. Pleasing shadows, nice ambient in the background, not too much of that "point-n-shoot snapshot" feel.
We got the results back today and the pro's results were... well, I hate to talk bad about other photographers' work, but they came out exactly as I expected they would after watching his technique. I snooped in the exif data and it's very revealing. Generic settings. f/4, 1/60, ISO400, flash fired. Photos of people, photos of the venue, photos of the food, photos of the decorations. f/4, 1/60, ISO400, flash fired.
I fought the urge to try to offer advice during the event. I didn't say anything. But I really hate that so many shots of the company party that COULD HAVE been great, were not. Just bounce the flash, man! See that button on the side, that's for moving the flash head around. Point the flash at the wall. Point it at the ceiling. Point it at the corner of the wall and the ceiling. Look, the 580EXII even has a bounce card BUILT RIGHT IN, just pull it up like this, see? I sure was thinking it, but I didn't say it.
He had set up a little photo booth beforehand, using the company-provided backdrop we had printed for the party. Those shots turned out OK; the light was decent (better than I expected for having only one tiny softbox) but the composition was lacking. Most of them he shot way too tight - if they're going in a frame, limbs are gonna be chopped off. Also he shot at an angle to the backdrop, which I thought was a very odd choice. A little unnecessary perspective distortion, but I guess most of them were OK anyway.
On a different note, he also left before the party started to wind down. There was some grumbling around the office about that. I asked our guy, "Well, what did it say in the contract?" and, well, you can probably guess the answer.
Cliffs: Hired pro photographer uses great gear and poor technique, I didn't offer advice, results are disappointing.




