Facebook has definitely helped me, but I don't feel like I'm taking full advantage of it. For a long time I was afraid to overpost and have people unsubscribe. But from what I've been reading, I was WAY underposting. Also, photo posts, which is mostly what I post, don't seem to annoy people the way ramblings or 'ads' do.
So lately I try to do a photo post every Wednesday and Saturday morning. From what I've read those are good times to get a lot of views.
Does anyone have any suggestions to break into that next layer of people that don't know you using FB? I get a FB page update every week, and it shows 'viral potential' but I don't really know how to utilize that.