What's with Centry Optics @ Adorama?

I ordered this:

http://www.adorama.com​/CYFHR82.html

I got this:

http://www.adorama.com​/LEWAR82.html

It's in a Lee box and everything, with the Lee SKU on it. It also has the other SKU too but it's a printed label for that one.

Odd...but anyway. Tested on the 16-35 and no vignetting with 3 filter slots on my 5DII.

Century optics is just rebranded Lee stuff. Exactly the same, but slightly cheaper.

Yup. Its been mentioned here a few times that it is just rebranded lee. There is a GND FAQ with it as well.

Yeah I remember reading that, but by rebranded I expected it to be labeled with another brand - not something that looks exactly like Lee down to their SKU and website and everything. Figured they would get white boxed or bulk stuff from Lee and put their own brand on.