NIKON D800 PRESS RELEASE

i2iSTUDIOS wrote in post #13943535
They make their money on the accessories.

lens cleaner
filters
tripods

Not much profit in those items. It's all about volume. You don't see camera shops on every street corner anymore thanks to the internet. Ritz camera used to be in every mall in California.

Ricku wrote in post #13841069
I want to see the 5D3 before I make my final decision. It will probably be crippled, so I will probably end up with the 1DX.

This is what Canon is hoping for. Those with too much invested in glass to skip the crippled 5dx and go straight to the 1Dx.

solara wrote in post #13966206
This is what Canon is hoping for. Those with too much invested in glass to skip the crippled 5dx and go straight to the 1Dx.

I doubt it will work.

Those with lots of Canon glass may buy the 1Dx, or may skip it altogether due to the 18MP resolution. But they already have lots of glass, so won't need to buy more.

Meanwhile, new buyers, or those without a lot of glass, will go for the D800 instead, since it's essentially an updated 1Ds3 in a Nikon body, rather than the cut-down 5Dx. Naturally, they would then be buying Nikon glass, not Canon.

No way will anyone skip the 5d3 for a 1Dx.

I can see 1Ds3 users moving to nikon.

OK you loose some on the lenses, but keeping clients happy is more important.

RobDickinson wrote in post #13966488
No way will anyone skip the 5d3 for a 1Dx.

I can see 1Ds3 users moving to nikon.

OK you loose some on the lenses, but keeping clients happy is more important.

So what should or can Canon do in order to keep its loyal customers that aren't willing to go for the 1Dx just to get a more robust camera?

Produce a more robust lower end camera?

Nikon agreed with canons old strategy.

Low end FF body for PJ's, wedding etc (5d2/D700)
high end sports (D3s, 1Ds4)
High end studio/landscape (D3x, 1Ds3)

If nikon can give us a dual card slot FF body with proper sealing and focus for $3000 canon has to provide the same or fall behind.

If its 22mp, which is fine for most of its intended market it has to be a better 22mp than nikons 36mp, somehow ( DR, noise, whatever).

I cant see the studio/portrait crowd loving the 1Dx.

Remember nikon has improved their game with quality primes too. When the 5D2/D700 launched they didnt have a decent 24L, 35L alternative and they have since improved the 50 and 85's also, and have a decent wide/normal/tele zooms too. Making nikon a much more attractive proposition.

gqtuazon wrote in post #13966564
So what should or can Canon do in order to keep its loyal customers that aren't willing to go for the 1Dx just to get a more robust camera?

Make a camera that's similar to the D800 (which itself is basically an updated 1Ds3 anyway), 36-50MP with the option of no AA filter, but with an additional, significant improvement - say, true 16-bit output, or Hasselblad-type TrueFocus, for instance. Not a video feature, though - this additional feature has to be attractive to all likely buyers. Price it at $3500-4000. Like it or not, 1Ds-level bodies no longer command $7k sums - the D800 changes all that.

Then, Canon would retain 1Ds shooters, as well as all those who bought the 5D2 for the resolution advantage at the time (including many who bought it to replace MF film cameras). It would also attract many newcomers over the D800, who like Canon's lens collection and would be prepared to pay an extra $500 premium over the D800 for something like 16-bit output. They'd make little profit on the body, but heaps through additional lens sales - particularly updated lenses designed to take advantage of a high-resolution, full-frame, AA-filterless sensor.

Shadowblade wrote in post #13966621
Make a camera that's similar to the D800 (which itself is basically an updated 1Ds3 anyway), 36-50MP with the option of no AA filter, but with an additional, significant improvement - say, true 16-bit output, or Hasselblad-type TrueFocus, for instance. Not a video feature, though - this additional feature has to be attractive to all likely buyers. Price it at $3500-4000. Like it or not, 1Ds-level bodies no longer command $7k sums - the D800 changes all that.

Then, Canon would retain 1Ds shooters, as well as all those who bought the 5D2 for the resolution advantage at the time (including many who bought it to replace MF film cameras). It would also attract many newcomers over the D800, who like Canon's lens collection and would be prepared to pay an extra $500 premium over the D800 for something like 16-bit output. They'd make little profit on the body, but heaps through additional lens sales - particularly updated lenses designed to take advantage of a high-resolution, full-frame, AA-filterless sensor.

How important is it to have a weaker AA filter in order to achieve more details? If Canon releases a 5Dx version similar to Nikon's D300E, will that even out the potential buyers? That would raise the price to $3,800. which may even make it unreasonably high for most shooters. Add an external grip, will definitely take it above $4k territory.

gqtuazon wrote in post #13968509
How important is it to have a weaker AA filter in order to achieve more details? If Canon releases a 5Dx version similar to Nikon's D300E, will that even out the potential buyers? That would raise the price to $3,800. which may even make it unreasonably high for most shooters. Add an external grip, will definitely take it above $4k territory.

It wouldn't work as well, because a 22MP sensor has larger photosites and is more susceptible to moire without an AA filter than a 36MP sensor.

Also, from a sales perspective, those who want the option of no AA filter are the same crowd who want more resolution - 36MP or 40MP or higher. Therefore, I'd see this option as more suited to the purported 3D than the 5Dx.

gqtuazon wrote in post #13966564
So what should or can Canon do in order to keep its loyal customers that aren't willing to go for the 1Dx just to get a more robust camera?

I don't understand why Canon (or Nikon) has any loyal customers, it's not like they give a damn about any of you!
It's not like your buying from Harry in town that you see in church, these corporations literally couldn't care less about you, they only care where your cash is spent, and even then, only if it is worth their while.

RhysPhotograph.Me wrote in post #13969121
I don't understand why Canon (or Nikon) has any loyal customers, it's not like they give a damn about any of you!
It's not like your buying from Harry in town that you see in church, these corporations literally couldn't care less about you, they only care where your cash is spent, and even then, only if it is worth their while.

That is correct, and not particularly to me. However, Believe it or not, Nikon frequently offers surveys particularly with NPS members and ask what the photographers would like to have incorporated with the future cameras such as the dual axis virtual horizon on the OVF and during live view, better video output with HDMI, etc. It is good business and it is a win-win situation, me thinks.

Who you order your equipment from is a different situation.

i2iSTUDIOS wrote in post #13943535
They make their money on the accessories.

lens cleaner
filters
tripods

Added value is the marketing term and te markup or profit margin on the d800 seams better than some of the other SLRs but of course the margin will dip when the sale price does