FLYER PROMO NEED CC BEFORE PRINT

please take a look at this future flyer. i am a very minimalist designer so i wanted to come across clearly with the east amount of clutter. please let me know what you think of both the front and back.

front:

I like the simplicity of the fonts, but I get distracted by the different character spacing and kerning.

Front side:
Dare to be unique [Spacing comfortable]
family fashion [too much space between words...font spacing is a bit tight]
pets portraits [too much space between words...font spacing a bit tight]
and much more [too much spacing between characters]

"matterandmovement" seems to be very tightly spaced. Feels a bit jammed and crowded to me.

Logo: is it a stylized "GR"? based on 'GR'uiz? The logo is very prominent, and could strengthen the theme if it related to "matter and movement"

I like the back, but I'm not sure it thematically aligns with the front. The front is dark while the back is very bright.

I'm just a hack when it comes to designing displays, but I've built a few heuristics regarding fonts that I use when evaluating displays. I recently contracted to have a logo designed and provided quite a bit of input to the artist...who also had a list of questions to ensure we had the branding aligned with the product. I really liked the final product, but it's something I never could have produced.

Is there a graphic artist in the house?

At a quick glance I found that the text on the back reads odd to me..

"Stun them with incredible portraits" is very readable, as is "Show off artistic sessions." However, the middle line is "Get ahead corporate headshots" ... I would suggesting changing it to "Get ahead with corporate headshots" so that it reads similarly to the first line.

I agree with the post above regarding the character spacing and kerning (particularly on the front), but have no issue with your logo or the color change from front to back.

So you do family fashion and pets portraits?

And is that girl KISSING a dog?

Also your logo makes no sense and has nothing to do with photography.

Numenorean wrote in post #13847962
So you do family fashion and pets portraits?

I see where you are going with this... yes, they do look like they could go together. I believe that is what myself and cpam.pix were pointing out regarding the spacing and kerning above.

Numenorean wrote in post #13847962
And is that girl KISSING a dog?

It certainly appears so - I am not sure why that matters

Numenorean wrote in post #13847962
Also your logo makes no sense and has nothing to do with photography.

Why does the logo have to be subjective to photography? There are MANY companies that don't have a logo that is subjective to their specific business.

When I think of logos (and 'mascots' for that matter) for corporations such as GAP ... it doesn't say fashion or "we sell clothes" to me - it's a plain block text.... Wendy's logo doesn't say double cheese burger, nor does the imagery of 'Wendy" herself. Yes, because Wendy's has been around for decades, when you see the image of Wendy, you could relate the two, but how many people did that on day one? How many thought of a raggedy-Anne doll?

When I think of a business logo I think it reflects the person's individual self and style. As someone posted above it appears to be the letters GR, which likely represent the OP's initials. The letters are integrated into that a gear-like image... so from a photography stand point, maybe he is into the nuts and bolts of photography or his camera gear. The domain name is "matter and movement" ... movement tying back to the gear again. I think it's relevant as is. I also believe that if you capture great images as a photographer, your customers and other people will eventually recognize your logo and relate it with the work you do.

The gear logo doesn't relate to portraits, fashion, etc. It doesn't make me think photography. I can see where it could relate to "matter and movement" but then that name also doesn't evoke anything photography related.

Also, if you didn't point out the "G" in the logo, I would have never seen it. Another reason the logo doesn't work. Also since his name isn't anywhere in there I have no idea it's his initials or not.

Numenorean wrote in post #13848162
The gear logo doesn't relate to portraits, fashion, etc. It doesn't make me think photography. I can see where it could relate to "matter and movement" but then that name also doesn't evoke anything photography related.

Also, if you didn't point out the "G" in the logo, I would have never seen it. Another reason the logo doesn't work. Also since his name isn't anywhere in there I have no idea it's his initials or not.

To the point I was making above, does the raggedy-Anne doll make you think burger? It doesn't for me and they are a very large corporation.

I was in my car a few minutes ago and I was looking at various company signs and found a number of them that have imagery that don't specifically have to do with their company - even more so if their business name was removed (which is similar to the case here where there is no additional wording with said logo).

With regard to the "G"... ruiz@matterandmovement​.com is on the front right under family fashion and pet portraits that you did point out. No, it's not his full. name, but I assume that is first initial + last name. That said, the G would definitely stand out more if it were a different color or brightness so that it didn't blend in quite so well.

thanks for all the feedback guys, i now see how the spacing in on the front "genres" can be confusing and will be corrected before print.

as far as the logo design i have no plans to change it as this was a thread to get feedback about the composition, typography, and flow of the flyer.

brand is built through repetition, delivering the same product consistently. in every design class i have ever taken i have been taught that pictograms do not make good logos (there are exceptions: Apple)

but if you look at Nike, Pepsi, HP, WesternDigital, and most other fortune 500 companies you would never tell what they do from their logo.

drvnbysound wrote in post #13848411
To the point I was making above, does the raggedy-Anne doll make you think burger? It doesn't for me and they are a very large corporation.

I was in my car a few minutes ago and I was looking at various company signs and found a number of them that have imagery that don't specifically have to do with their company - even more so if their business name was removed (which is similar to the case here where there is no additional wording with said logo).

With regard to the "G"... ruiz@matterandmovement​.com is on the front right under family fashion and pet portraits that you did point out. No, it's not his full. name, but I assume that is first initial + last name. That said, the G would definitely stand out more if it were a different color or brightness so that it didn't blend in quite so well.

No a raggedy-anne doll doesn't make me think of burger. And I have no idea what corporation you are talking about.

Many companies have their logo that doesn't really say anything about what they do. However, most of these have been in business for a long time, have taken a very long time to develop that brand, advertise in a variety of media and have sales that vastly exceed any photographer or small business.

The logo doesn't HAVE to say something about what you do, but picture the logo, and the website together on a business card. You would have no clue what the business is about, and I don't think that's the best idea.

Oceanbeast - You may already have other ideas, but I just thought of one way that you could separate the "genres" - simply by using a vertial line (or whatever the character name is for it), such as this:

family | fashion
pets | portraits

However, I suppose it could also read family pets, and fashion portraits.. So another alternative could be similar to (with the horizontal line being separated - hard to do via text):

family | fashion
pets | portraits

i like the idea of using the lines, that would tie the style in with the back nicely!

Something else that may have been overlooked was my comment regarding the wording on the back - not sure if you saw that or not... It is what it is, but something I would consider.

i understand what you mean and i did it to maintain the flow, if i add the word "with" i have to make the smaller words even smaller, so it was a decision i made to keep it aethetically congruent, i felt it did not affect the overall message enough to be confusing.

however if you feel it is confusing i will have to reconsider.

Nah. I definitely don't feel like it's confusing at all, I was just looking at it from the 'flow' perspective.