@PaceAce<--- Hey Bro, hows it going? It's been a few days. I hope all is well in your world!
I spoke to a Senior Canon Tech VP at the WPPI 2012 in a suite on the 21st floor. I signed an NDA and everything so I cant go into any detail. But I can say this. I the maker of the video from the OP's link, gave the right person at Canon an exact method on how and why they need to add a shutter sync offset timing built into the firmware of a Canon Camera.
It will all be strobe dependent strobe dependent, but to have full control over a timing offset, just like the micro lens adjustment but for Flash trigger timings is invaluable.
I pitched it as being able to use your camera at any shutter speed with any strobes (speed lights or studio). You can have your Master flash in HSS and instead of having to buy a Mini TT1 or Flex TT5 to control a timing offset based on a preflash signal. It will all be in camera. No need to have a laptop to change the timings based on the new duration because you changed power. A button press and dial away.
BTW I am sorry about such a Long Drawn out Crappy video. I am a horrific editor, and was late late at night just after my second Monster Energy drink and will fix it as soon as I have time.
On a side note, I got a chance to work with my friends at the Westcott booth, and I played with the new ICE lights. You can see my big behind holding them for this video interview. They are really cool. and I have a set on the way. OOOPS did I just say a set of Ice lights one the way? Ones that arent available yet. Hmmm, It's great to have friends in the photography world!
I will make another long winded video about them in the near future, Oh in the video they did not mention a few things, they have a groove at the top and the bottom that hold gels. They are so cool!
Again sorry about the crappy video on my blog, I guess it's time to get serious about the content I out up. No more 1/2 crap I promise!
The vid isn't crap, it IS informative, but it just took a while to get there.
Most people who watch is know what the PW is and what HSS is. I'd make two versions, a straight to the point one and maybe a link to a more informative one for those who could benefit from it.