Although it would be nice to have a lower target price for aspirational gear here in the UK, I do feel that high end, luxury goods is where it is justified to charge a high tax rate to contribute towards digging us out of the sh*t poured on us by the bankers. (Don't I pronounce my "w"s funny? Little Brit joke there...). The same 20% VAT is charged on many essentials in the shopping baskets of folks here that are barely getting by. Get this in perspective people...
Professionals, of course, can reclaim the tax if they are VAT registered so the real price to them would be £2,500, assuming they are stupid enough to buy one before things settle down. I understand that there is more of a difference between UK and US prices than the VAT can account for but the UK market is, as others have said, pretty small in comparison.
And although Mr Hollis is perfectly capable of defending himself, it really is a bit unfair to criticise him for being loud, confident - and RIGHT. Bringing an item of that value into the UK without paying duty and VAT is smuggling, simple as that.
But finally. How many of you would go all that way and take all those risks to buy a camera that you haven't even seen any images from? Quite a few if this thread is representative.
will even do it just for cost of flight and hotel so I can get myself a 5d3 at the same time 

