Someone recently suggested to me that a logo and branding were absolutely necessary to my success. For a few years, however, my thinking has been that I'm a photographer, not a fortune 500 company, and nobody is going to care about my logo, and that my images will speak for themselves. By the very nature of typing in my URL, you know my name and it will load in the title bar and 'about' pages and that a flashy logo would just detract, and "Michael Kelley" in Helvetica at the top of the page hardly counts as 'branding.'
I was thinking of my branding as the minimal approach, bright colors, straight-to-the-point, jumping off the page aspect that my site conveys. All business, but all awesome at the same time.
So I'm conflicted. Do you think my site is hurt or helped by not having a word mark at the top of the site? I quite like the minimal approach, but I'm open to suggestions.
Please keep in mind that I am aiming more towards retail and commercial operations (interior designers, retail stores, architectural clients make up about 80% of my business with the odd commercial job thrown in there every few months) as opposed to real estate these days, if that has any impact on it.
The site is www.mpkelley.com
- thanks for any feedback.
edit: i added it. check it out.

