I tried twice, 3/10 on my first try and 5/10 on my second. So yeah, I suck.
I wonder what their "professional" camera and lens combo was and who was operating it. Moreso I'm curious whether the images chosen were the best someone in their marketing department could do, or if someone who knew what they were doing intentionally tried to even the field by playing to the strengths of the camera phone and ignoring the strengths of the DSLR.
Obligatory gear list: 5D II, T2i, Canon 85 1.8, Canon 50 1.8, Canon 100 2.8 Macro, Canon 70-210 3.5-4.5, Sigma 10-20 4.0-5.6 (For Sale/Trade), Sigma 17-70 OS, various converted MF lenses.