I needed a 24L this week but never rented before. So I went to Adorama NYC because the lady on the phone tells me its $65/week. Awesome price.
I get there and tell the guy "no ive never rented before." The guy unsurely tells me "yeaaah I think this is a new policy or something but we have to charge you the value of the lens to your credit card as collateral until you return the lens, which is when you get your money back."
Someone tell me this is how every store runs things cause I walked into the elevator on my way out thinking "WTF? Outta your damn mind" 



