... If the OP starts a thread titled "Does Adorama Sell Returned Cameras as New?" it would be very different. It would still give light to his issue, allow for discussion about it... .
Agreed, but there is very little rational discussion regarding vendors. Most of the comments fall to the extremes.
Here's my take on Adorama:
Helen's presence makes me want to like Adorama. Adorama's and B&H's free instructional videos do a great job of bringing photographers to their websites.
Adorama and B&H are the largest, best, and most ethical of the numerous New York super-discount camera retailers. But, they are by no means a small local mom-and-pop camera store.
These two companies consistently offer the lowest available price that doesn't include an upsell phone call accompanied by the threat of order cancellation.
Adorama is owned by Orthodox Jews. This is only pertinent in the sense that customers should be aware that Adorama does not conduct business between Friday afternoon/evening and Sunday morning or on the many Jewish holidays. Unfortunately, for those not of the Jewish faith, these closings (or shipping delays) often come as a surprise.
Like many of the major retailers, Adorama offers an affiliate program, leaving it up to the consumer to decide if a recommendation for Adorama is biased or not. (Most of the recommendations on this forum are simply from loyal satisfied customers.)
For absolute best prices, it is necessary to shop around for each specific item and it is necessary to consider shipping costs, sales tax, return policies, etc. to determine the "true" net cost. Usually, shopping Adorama, B&H, Amazon, NewEgg, Frys, Samy's, Costco, or Canon Direct will produce the lowest prices without having to resort to the riskier vendors.
Whenever feasible, I prefer to purchase at Amazon or Costco for their no-hassle return policy and immediate excellent service. Adorama and B&H do provide a good return policy and excellent customer service but apparently it usually requires a conversation (or two) with a representative, provided that they are open for business.
But, all things considered, after shopping for the best price/policies, in the case of a tie, the win goes to Helen for her personal touch. It doesn't matter whether you consider Helen to be a product of company generosity or shrewd marketing, she still adds value to Adorama.