Personally I don't see the advantage. People have just moved to a new city and they contact you and give you a mitt full of coupons for discounts on this and that. Quite honestly when one is trying to get settled into a new community having their portrait done is probably far down the list of financial obligations. Nothing ventured, nothing gained though and if the cost is minimal then you could give a try. I personally wouldn't as I think there are better places to spend promotional dollars. I have a business plan that has money set aside for promotions and advertising. If you can fit it into a plan and you think it is good thing then by all means do it. I am a firm believer in having a plan and budget. Just doing things as they present themselves can be a good thing sometimes but I always try and build it into the plan.