Thanks everybody for the suggestions--this is really helping me think about the situation.
JohnThomas wrote in post #14509458
Keep in mind that you might need to use high-speed sync in this scenario, which will further decrease your light output in addition to a reflector.
Or, clip that 580 in your 7D and take some practice shoots in similar outdoor lighting

Oh. I forgot about the HSS problem... I would probably be shooting at f4-f8 depending on how much separation that I wanted from subject to background. I don't know how close I will be to the various events, so I don't know what range I will need with the fill flash in HHS. Can HHS be used at say, 10-15 ft away? Or is that too far?
I think I will practice on my husband this weekend!
Thanks for the link! I liked the final part where he uses a Canon Speedlite and uses Aperture Priority with EC on the flash, sort of like Toneaero suggests below.
K.C. wrote in post #14509568
If it's full sun, at ISO 100 your base exposure is 1/125 @ f/16. Double that to your highest sync speed of 1/250 @ f/11. Shoot the flash straight, any diffuser in full sun just wastes power and does little to improve your image quality. Seen any news photographers with a Stofen ? Nope, me either and I shot for UPI for many years.
Use the short zoom, shoot straight on unless or until you're comfortable panning. Leave the long zoom at home unless you're shooting from a good distance or have a monopod.
Shoot RAW and cary lots of batteries.
The 580 EX II in ETTL works the same for novices that it does for pros. It does all the work for you.
This is the Sunny 16 rule, right? I haven't ever used it
but I remember reading about it. It sounds like it would work well to properly expose for the background and the fill would properly expose the people/dogs if they are backlit. But if I want less DOF, I would have to use HHS. Is that correct? So, no diffuser in full sun--I guess everybody agrees with that. I just remember from books all those harsh shadows with portraits using straight flash, so I assumed that I would need a modifier. I guess if fill flash is done properly, it shouldn't be obvious....
I do shoot RAW so that's not a problem--unless the organizers want the photos onsite, immediately. I have an email in asking that question.
You make it sound easy...thanks. It gives me a bit of confidence!
Toneaero wrote in post #14511942
OP, are you stationary or mobile during the event? If you're stationary, I would have your 580 on a lightstand or clamped to something (stop sign, pole, etc) so the flash is hitting their faces. Then either use ETTL or pre-meter it and mark the ground.
If you're mobile, then use your flash bracket and FEC to balance out the output with ambient.
I don't know yet but I am assuming I will be mostly mobile. I have to be there at 6 am and the 5K race doesn't start until 8:30 and I am not done until 12:15. They are having a lot of doggie extra stuff going on, pet expo booths, second chance dog show, etc. Light stand is probably not too feasible. I like your mobile idea the best. I think I have the skill to do that, especially if I can chimp here and there 
dmward wrote in post #14512243
As KC said, only real value of speedlite in this situation is as fill.
Set camera to Av, the maybe -1/2, -1 on Flash Exposure Compensation. Have the speedlite aimed right at the subject. You'll have to stay close with the 24-105. When shutter speed gets too far over the sync speed you will notice that you have to be close because of reduced output.
This sounds like a reportage situation i.e. artistic lighting is well below getting a good documentary image in importance.
How much does HSS cut down on the effective distance that flash can be used? Is the 24-105 the right lens for the job? The 70-200 would probably put me too far out of flash range anyway, I guess... You are right about reportage vs artistic but maybe I can find a few artsy shots in 4 hours
I just hope the organizers aren't trying to get a photo of everyone and their dog! (This is the 22nd year of this event--it is a very successful fund raiser for the Humane Society.)
davisphotos wrote in post #14512321
If you are shooting the race, find a spot where the runners/walkers will be going under a shady area (overpass, shade of a building or a tree), and set yourself up to photograph them when they go through there. If you are going to be in a fixed area like one of the booths, I would set your flash off camera, and again hope for shade.
That's another good idea that I hadn't thought of
because I was so focused on thinking about our bright Colorado sun! If I have the flexibility to choose my locations, I will be looking for that shade! Thanks for pointing that out--sometimes I can overlook the obvious...