I was poking through my Google Analytics data when I noticed a bunch of referrals that were listed as coming from "www.************/BuyFacebookShares?"
Now I certainly didn't create whatever link this is supposed to represent and don't have anything to do with the associated site.
I'm wondering: is this simply random link making in the wilderness of the internetz ? Or could it possibly be Negative SEO action taken by a competitor (creating links on spammy sites with spammy anchor text pointing to a site with the aim of devaluing / de-indexing it ) ?
Do most of you monitor your backlinks for such things especially given the apparent possibility of the effectiveness of this tactic ?
thanks !


