Selling my photo for Sign Advertising...How Much?

A client emailed me today regarding one of my photos that they would like to use for a sign to lease one of their companies buildings. I'm not sure how much to charge for the use of my photo. The sign will be on Michigan Avenue in Chicago. The photo will be 7' x 10' and will only be used once total on this building and may be up for a period of 1 to 6 months.
What should I charge?

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I wished I could answer your question, I have never been in that market, I know Licensing is not what it use to be, around her they are only paying 100 for license for a head shot for a book or business card. there are so many photographers giving there work a way it is really hard to make money in some markets.

Yeah, I'm trying to find that middle price where I'm not pricing myself out of the business but also not too low where I'm not making enough.

http://www.photographe​rsindex.com/price-calc.dbm

Thanks for the link but those prices shown are for newspaper advertising. This will be covering the front windows of an office building that is for lease. Have any prices for that?

Anyone else have any ideas as to what to charge?

beachbum2277 wrote in post #14531181
This will be covering the front windows of an office building that is for lease. Have any prices for that?

It looks like a big print.
Do your math accordingly. Here is an idea

beachbum2277 wrote in post #14531181
Thanks for the link but those prices shown are for newspaper advertising. This will be covering the front windows of an office building that is for lease. Have any prices for that?

Sorry about that...

Thought I clicked on "Billboard" as the media choice.

i would price it between five hundo and a G, depending on who the client was and how much I guessed was in their bank account

Thanks Jacob. Kind of the area I was thinking but who knows what the client will think.

To price a bit tricky but I suggest you see your other competitors in your area and canvass about their price. In this way you will know if you have to go over the limits or not. You can ask a friend to do this for you also.

when pricing you have to look at the time it took to get the picture. not how long it took to push the button, Drive time, how long were you there to get that one shot they wanted, how long did it take to do the pp work. I charge 100 an hour, 25 for picture, and then the license. When I first started out I under priced not because I was trying to under cut every one I just never looked at what it took to get that one shot some one wanted. When you price it make sure they know what they are paying for. because if this is the first time buying a picture for them they may not understand. make sure you point out what they are paying for. you have a business just like them. you all so need to look at who is getting the printing done you or them and how much is that going to cost. the License is figured out by getting an estimate of how much the picture is going to help them make there money. if they are going to make 1 million on a contract to lease the building asking 1 grand is not a big issue for them. if they are going to make 10K on the contract 1k may seem like a lot. I would start out by finding what a building that size in that area goes for. you could get an idea by asking around telling people you are looking to rent space for a studio.