My guess for the price was based on looking at all the other sweet L primes. I would have to agree with Tom W, does it really need to be L, and carry the $1000+ price or could we simply upgrade to a 50mm f1.4 mark II with a smoother more damped focus ring, and a tweak on the optics and build so the lens could stay below say $500, I mean I like the price point it's in right now.





