Personally I usually have 1/8 CTO on a flash unit simply to reduce the inherent coolness of speedlights, compared to nominal daylight temp. I would put 1/4 CTO on a speedlight if it is a key source of illumination for a portrait.
[edit] The preceding practices were put into place by me in my film days decades ago, before digital cameras were invented. I first wrote about it on POTN four years ago.
I just did a test, at 10:30am shooting a gray card in direct sun on digital, and under low level ambient illumination with direct flash using Metz speedlight.
The result was that using the LR eyedropper
- WB tool used about 5100K for the sunlight shot ( depending upon exactly what pixels were chosen) whereas
- the WB tool for the the flash shot (without any CTO gel) used about 5900K.
The Rosco gel information says the 1/8 CTO makes things 600K warmer, while the 1/4 CTO makes things 1000K warmer...bracketing exactly the 800K experimental difference that I found between sunlight and my Metz flash, and proving the wisdom of my past filter value choices!
Note that the 1/2 CTO warms by 1700K! CTS color shifts are comparable in intensity.