After researching those old cameras I have a couple of thoughts...Just questions really, not a whole lot of answers:
1.) What was so special about ECF that Canon decided that they needed to market two versions of the same new camera model, one with ECF and one without? They did this starting with the A2E/A2 and continued through the Elan IIE/II series, marketed the EOS 3 as a single model, then continued again with the old strategy on the Elan 7E/7 and 7NE/7N series. They haven't done that with any other feature that I am aware of...Anyone know of other examples(not necessarily Canon, or even cameras, for that matter), and the fate of the feature or commodity involved?
What was it about this one feature that necessitated a separate camera model? Why not two separate, otherwise identical, camera models for "with" and "without" green box and the other pre-programmed auto-modes, or built-in flash, or auto-focus itself, or any other camera feature? Why not offer a cafeteria style menu, where a customer can order any camera model and choose which features for it to have and which for it not to have?...This is in sarcasm, I know they can't do that...But hopefully you get my point.
In the past I have always thought that having an E/Non-E version was a good idea, but now I'm thinking that it is not so great from a marketing point of view. I'm reminded of when, many years ago, Diet Coke was just becoming popular and the Coca-Cola company was very nervous about why the regular Coke was losing market share. It was quite obvious to everyone else that many people were simply switching from Coke to Diet Coke. The company was not losing market share, they were competing with a new product that was being manufactured and sold by themselves. I wonder if Canon ran into this same type of problem with measuring sales of the ECF-equipped cameras that were competing with the same model non-ECF cameras, making it appear that sales were about half of what they should have been. This also makes me wonder: What changed their minds about the EOS 3, and what changed them back again with the Elan 7s?
2.) They split the two models on the A2E/A2/EOS 5 ONLY for the North American market, but expanded this strategy to include the European/Oceania markets as well as the North American market with the Elan IIE/II/50E/50, 7E/7/30/33, and 7NE/7N/30V/33V. They did not split any of these models for the Japanese market.
If this was such a good strategy, why not do it world-wide? The Elan 7/EOS 30 models appeared after the EOS 3 and of course the Elan II/EOS 50 before. They all followed the A2E/EOS 5 so apparently after trying to market the EOS 3 as a single model world-wide, they were in the process of widening the use of the old strategy again when ECF was dropped. I note that for some cameras, they also continue to market essentially the same camera under different names in different world markets. What does this portend for the upcoming(possible) reemergence of ECF with the 7D2E? Will there be a 7D2(non-E) as well? If so, will they both be marketed world-wide, or in a market specific fashion? I no longer think that splitting them into two models is a good marketing strategy. Why split the market and compete against yourself? Nope, I think that it should be: If you want a 7D2, you'll just have to buy it with ECF, sorry Hogloff.
I'd be willing to pay $250 extra for the feature, but according to the best information that we have in this thread(kindly provided by kfreels) it should not cost anywhere near that much to install a moderately improved version of ECF in a modern 7D2 and even with an expanded number of focus points(61 or more...Hell, make it 120...Let's really show the value of ECF by making it nearly impossible to choose them by thumb and forefinger) it should not increase the price of the camera significantly...Therefore keeping it fitting nicely in it's price point niche.
Let's face it, while ECF was certainly not a failure, it also wasn't the resounding, market-changing success that Canon had hoped for either. I think that, among the other factors mentioned in this thread, the marketing strategy of having an E/Non-E version of the same camera, marketed differently in different parts of the world, is at least partially responsible for ECF not catching on as it could have and should have done. So will Canon make the same mistake this time around? I certainly hope not, but only time will tell.