Lighting when taking pictures of lights?

I work for a Christmas lights company, and I'm trying to improve pictures on our Christmas rope light. This is what we currently have:

http://www.christmasli​ghtsetc.com/rope-light.asp

Here's an example:

HTTP response: 404 | MIME changed to 'text/html' | Byte size: ZERO

Well, from a buyers perspective, I like a variety of photos when I shop online. I would want to see what the lights look like on in the dark, and on/off (doesn't matter) in a well lit setting. And if the lights come with the light reel (pictured above), show that well lit, so the buyer can see what it looks like.

Hope I helped