I think many serious shooters are unimpressed with the spec sheet but I think as Canon's first offering in the mirrorless segment, it will do fairly well, drawing the novice and enthusiast crowd looking for compact and easy to use.
I was excited to see what Canon would do but aside from a couple of features, I was mostly unimpressed (my over anxiousness contributing to that, so not Canon's fault) but glad they finally jumped in. I'm mostly curious to see what the 2nd version or model brings to the table in I suspect, a year or less from now.
At $799 for the kit and $249 for the 22mm, I assume that makes the body about $550, which is a good price IMO.
What I would love to see is a prosumer version with more of a G12 type body in 6 months. I think Canon could charge $799 for that body alone and it would sell well.
Just my ramblings and hopes of course 