Approve the Cookies
This website uses cookies to improve your user experience. By using this site, you agree to our use of cookies and our Privacy Policy.
OK
Index  •   • New posts  •   • RTAT  •   • 'Best of'  •   • Gallery  •   • Gear  •   • Reviews
Guest
New posts  •   • RTAT  •   • 'Best of'  •   • Gallery  •   • Gear  •   • Reviews
Register to forums    Log in

 
FORUMS Photography Talk by Genre Weddings & Other Family Events Talk 
Thread started 28 Jul 2012 (Saturday) 14:46
Search threadPrev/next
sponsored links
(this ad will go away when you log in as a registered member)

Advertising

 
snakeman55
Goldmember
Avatar
1,223 posts
Likes: 2
Joined Feb 2005
Location: Baltimore, Md
     
Jul 28, 2012 14:46 |  #1

I haven't seen any discussion of it in a while. I know most of you do pretty well with strictly word of mouth, and I have been doing OK with WOM as well, but I can't help but wonder if a little bit of money in just the right spot wouldn't do wonders....

Has anyone had any success at all? I don't think I want to do paid Facebook advertising. I've recently found out about a few small time things like a Catholic Church bulletin and a community newsletter that I'll probably check out. Also those coupon books?

I also wonder if a few grand spent on a full page in something like Baltimore Magazine wouldn't be huge for me. I would raise my prices somewhat (they need to be raised anyway) and I'd think it could potentially book me 10 weddings. I also wonder if I should do something smaller all year long or a huge full page like two months a year. Then I wonder, do I do that in the winter? Do I do it just before Spring and Fall? People are planning and booking way shorter nowadays I think.

Sorry for the rambling. Any thoughts on the matter at all will be appreciated.


-Adam
Wedding Photographers in Maryland (external link)
Gear

  
  LOG IN TO REPLY
sponsored links
(this ad will go away when you log in as a registered member)
Christopher ­ Steven ­ b
Goldmember
Avatar
3,547 posts
Likes: 6
Joined Dec 2008
Location: Ottawa, Canada
     
Jul 28, 2012 18:19 |  #2

This isn't completely helpful but to be blunt you have no idea what you're doing in terms of SEO. I can't find you in the first 8 or 9 pages at least for a search for 'baltimore wedding photographer' -- ostensibly your main search terms. I'd recommend learning about SEO and applying it. I get 1/3rd of my inquiries now from organic searches. 1/3rd I get word of mouth; and the balance is free marketing opportunities.

But, yes, I'd say ranking high on google is the second best kind of advertising you can get (with the best being word of mouth).



christopher steven b. - Ottawa Wedding Photographer

www.christopherstevenb​.com (external link)| Blog (external link)

  
  LOG IN TO REPLY
snakeman55
THREAD ­ STARTER
Goldmember
Avatar
1,223 posts
Likes: 2
Joined Feb 2005
Location: Baltimore, Md
     
Jul 28, 2012 18:41 |  #3

Christopher Steven b wrote in post #14782929 (external link)
This isn't completely helpful but to be blunt you have no idea what you're doing in terms of SEO. I can't find you in the first 8 or 9 pages at least for a search for 'baltimore wedding photographer' -- ostensibly your main search terms. I'd recommend learning about SEO and applying it. I get 1/3rd of my inquiries now from organic searches. 1/3rd I get word of mouth; and the balance is free marketing opportunities.

But, yes, I'd say ranking high on google is the second best kind of advertising you can get (with the best being word of mouth).

Thanks for your bluntness. You're definitely right - it always seemed an insurmountable task to try to keep at the top considering how much competition there is here, that I never really bothered. Are there any web sites or books you can recommend to get me started on this homework? Thanks,


-Adam
Wedding Photographers in Maryland (external link)
Gear

  
  LOG IN TO REPLY
Christopher ­ Steven ­ b
Goldmember
Avatar
3,547 posts
Likes: 6
Joined Dec 2008
Location: Ottawa, Canada
     
Jul 28, 2012 19:06 |  #4

I've only really participated in the last couple of pages of this thread https://photography-on-the.net/forum/showthre​ad.php?t=472885 -- but probably most of the thread itself is helpful.

I do look at SEOmoz and read articles from time to time. Straight from the horses mouth (no offense to mr. cutts) is also really helpful: Google's own Matt Cutts basically tells you most of what you need to know. I think much of his stuff is on youtube.

To start with, though, change the Title tag of your website to include 'Baltimore Wedding Photographer' and possibly some branding (company name etc.). That alone will move you up several pages.



christopher steven b. - Ottawa Wedding Photographer

www.christopherstevenb​.com (external link)| Blog (external link)

  
  LOG IN TO REPLY
nicksan
Man I Like to Fart
Avatar
24,729 posts
Likes: 46
Joined Oct 2006
Location: NYC
     
Jul 29, 2012 02:47 |  #5

Word of mouth. Some from POTN. Some from Google Search.




  
  LOG IN TO REPLY
picturecrazy
soft-hearted weenie-boy
Avatar
8,565 posts
Likes: 681
Joined Jan 2006
Location: Alberta, CANADA
     
Jul 29, 2012 21:55 |  #6

Magazine adverts have been the more USELESS form of advertising I've ever used. I've put in four full page adverts in the most popular wedding magazine in Canada and the most prestigious wedding magazine in Canada (you can only advertise by invitation) and I seriously have not gotten a single booking from either of them. Magazines are just not the way people seem to work anymore when looking for a photographer.

I'd take the above advice and spend money on a LOCAL SEO expert instead who will look at your code, edit your site, and makeit more search engine friendly. Be very weary of the SEO companies (like top of the first page) who don't really actually edit your site and just sell high positions... they implement a subscription system and have resources to help you get up there but once you decide to unsubscribe, your ranking quickly falls again.


-Lloyd
The BOUDOIR - Edmonton Intimate Boudoir Photography (external link)
Night and Day Photography - Edmonton Studio Family Baby Child Maternity Wedding Photographers (external link)
Night and Day Photography - Edmonton Headshot Photographers (external link)
Facebook (external link) | Twitter (external link) |Instagram (external link) | Gear

  
  LOG IN TO REPLY
Peacefield
Goldmember
Avatar
4,022 posts
Likes: 2
Joined Jul 2008
Location: NJ
     
Jul 31, 2012 07:09 |  #7

I agree, magazines, newspapers, even sites like The Knot, IMO, don't offer the return. Build your SEO and to that end build and maintain a robust blog. These will pay bigger dividends.


Robert Wayne Photography (external link)

5D3, 5D2, 50D, 350D * 16-35 2.8 II, 24-70 2.8 II, 70-200 2.8 IS II, 100-400 IS, 100 L Macro, 35 1.4, 85 1.2 II, 135 2.0, Tokina 10-17 fish * 580 EX II (3) Stratos triggers * Other Stuff plus a Pelican 1624 to haul it all

  
  LOG IN TO REPLY
JohnThomas
Senior Member
Avatar
401 posts
Joined May 2012
Location: Long Island, New York
     
Jul 31, 2012 15:48 |  #8

Having a strong marketing background, I can tell you that print advertising only works when you stay extremely consistant with it, and maintain a strict style for yourself.

Spending more on one large add is not as effective as running multiple, smaller ads.

Also, make sure you understand the publications volume, distribution and readership.


You can call me JT
jsantiniphotography.co​m

  
  LOG IN TO REPLY
snakeman55
THREAD ­ STARTER
Goldmember
Avatar
1,223 posts
Likes: 2
Joined Feb 2005
Location: Baltimore, Md
     
Aug 09, 2012 13:20 |  #9

OK, so I've spent the last few days researching and applying SEO. There were definitely a lot of simple, common sense things that I stupidly wasn't doing, so thank you. My ranking hasn't changed yet, but I understand it could take months for everything to completely take effect.

That said, the reason I never bothered with SEO before was because it seemed like a shady, scammy game I'd have to play, and now that I've researched it extensively I kind of feel like I was right to begin with.

Back links. Most of the tips and advice out there seems to be for bloggers (professional bloggers, not photogs with a blog). Everyone says you need lots of organic, legit back links to your site with anchor text... How? Maybe the top 1 or 2 wedding photographers in Baltimore will have articles and blog posts from several sources exclaiming about them and back linking to them, but I doubt a post on my blog about a wedding I shot is going to go viral.

I'm not going to buy back links and I'm not going to spam websites. What's left?


-Adam
Wedding Photographers in Maryland (external link)
Gear

  
  LOG IN TO REPLY
dkizzle
Goldmember
1,184 posts
Likes: 35
Joined Mar 2012
     
Aug 09, 2012 13:51 |  #10

snakeman55 wrote in post #14836249 (external link)
OK, so I've spent the last few days researching and applying SEO. There were definitely a lot of simple, common sense things that I stupidly wasn't doing, so thank you. My ranking hasn't changed yet, but I understand it could take months for everything to completely take effect.

That said, the reason I never bothered with SEO before was because it seemed like a shady, scammy game I'd have to play, and now that I've researched it extensively I kind of feel like I was right to begin with.

Back links. Most of the tips and advice out there seems to be for bloggers (professional bloggers, not photogs with a blog). Everyone says you need lots of organic, legit back links to your site with anchor text... How? Maybe the top 1 or 2 wedding photographers in Baltimore will have articles and blog posts from several sources exclaiming about them and back linking to them, but I doubt a post on my blog about a wedding I shot is going to go viral.

I'm not going to buy back links and I'm not going to spam websites. What's left?

You can create accounts on web 2.0 sites and post content there and add links back to your original site. Web 2.0 sites are places like Squidoo, Wordpress, Blogger, Tumblr, Digg, etc.

You can register on photography related forums and add a link to your website in your signature. You can submit your website to directories. There is also guest blogging, etc. The possibilities are endless.


I want to guest blog on your Landscape / Travel photography blog, PM for details

  
  LOG IN TO REPLY
sponsored links
(this ad will go away when you log in as a registered member)

1,424 views & 0 likes for this thread
Advertising
FORUMS Photography Talk by Genre Weddings & Other Family Events Talk 
AAA
x 1600
y 1600

Jump to forum...   •  Rules   •  Index   •  New posts   •  RTAT   •  'Best of'   •  Gallery   •  Gear   •  Reviews   •  Member list   •  Polls   •  Image rules   •  Search   •  Password reset

Not a member yet?
Register to forums
Registered members may log in to forums and access all the features: full search, image upload, follow forums, own gear list and ratings, likes, more forums, private messaging, thread follow, notifications, own gallery, all settings, view hosted photos, own reviews, see more and do more... and all is free. Don't be a stranger - register now and start posting!


COOKIES DISCLAIMER: This website uses cookies to improve your user experience. By using this site, you agree to our use of cookies and to our privacy policy.
Privacy policy and cookie usage info.


POWERED BY AMASS forum software 2.1forum software
version 2.1 /
code and design
by Pekka Saarinen ©
for photography-on-the.net

Latest registered member is ddoeing1
1069 guests, 318 members online
Simultaneous users record so far is 15144, that happened on Nov 22, 2018

Photography-on-the.net Digital Photography Forums is the website for photographers and all who love great photos, camera and post processing techniques, gear talk, discussion and sharing. Professionals, hobbyists, newbies and those who don't even own a camera -- all are welcome regardless of skill, favourite brand, gear, gender or age. Registering and usage is free.