That blue effect is definitly neat. I've been wanting to get some gels for a while now, but after getting my alien bees, I've been a little short on cash, so perhaps next year. I like that effect. It turned out fairly interesting, especially with having to work within the e10 limits (I actually still have an E10 here, bought it when it first came out and had it both for my wife and as a backup for my s1 pro, later it just became my wifes - still have it and use it, but its hard to get certain types of shots with it).
I wonder if there would have been a way to illuminate the bottle without lighting the cloth? That would have been a slick effect, making the bottle truely shimmer - perhaps if the flash was somehow placed behind the bottle, aimed a little up, but behind the sticker so that the majority of light woud be shine reflected by the refraction/reflection of the glass? I don't know, might not be possible, but I like the concept.
-Tony