A "100% crop" is ueseful for showing images on the Web that demonstrate things like sharpness of your camera/lens kit, input sharpness, fine detail sharpness, and so on. It may not show the final "visual impact" of your image, but may indeed show "factors" of your image that may indeed the final outcome of your image, especially if you plan to print your image to a size larger than say a small like 4x6 or 5x7 size.
To get a "100% crop" is fairly simple -- enlarge your image so that it fills the screen then crop part of the image so that it fills less than the screen. For POTN purposes it needs to be 1024 pixels at the widest dimension. That way when it is viewed on the Web it will be a "reasonable" viewing size.