Ikea away from product photography

One less potential customer?

LINK

Interesting article, amazing the publish more catalogs than bibles

Actually after reading the article, their approach makes a lot of sense. Creating all those sets just to tear them down has to be not only time consuming but also very wasteful. For applications like theirs a digital set seems like a perfect solution. I can see that after a while once they create their digital models, sets could be assembled virtually in much less time and with way more flexibility.

Wow I missed out a whole word in the title and didn't notice it - guess I shouldn't post pre-coffee!

I'm wondering how this would impact the guys who work with interiors and the like going forward...

Gonna impact a whole lot more designers, carpenters, dressers, etc than photographers...

FlyingPhotog wrote in post #14901723
Gonna impact a whole lot more designers, carpenters, dressers, etc than photographers...

They state that they are retaining all of the people and retraining them to do modeling.