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Thread started 24 Aug 2012 (Friday) 11:47
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Ikea away from product photography

 
joeblack2022
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Aug 24, 2012 11:47 |  #1

One less potential customer?

LINK (external link)


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rick_reno
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Aug 24, 2012 13:26 |  #2

Interesting article, amazing the publish more catalogs than bibles




  
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gjl711
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Aug 24, 2012 13:33 |  #3

Actually after reading the article, their approach makes a lot of sense. Creating all those sets just to tear them down has to be not only time consuming but also very wasteful. For applications like theirs a digital set seems like a perfect solution. I can see that after a while once they create their digital models, sets could be assembled virtually in much less time and with way more flexibility.


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joeblack2022
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Aug 24, 2012 13:50 |  #4

Wow I missed out a whole word in the title and didn't notice it - guess I shouldn't post pre-coffee! :p

I'm wondering how this would impact the guys who work with interiors and the like going forward...


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FlyingPhotog
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Aug 24, 2012 13:51 |  #5

Gonna impact a whole lot more designers, carpenters, dressers, etc than photographers...


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gjl711
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Aug 24, 2012 13:55 |  #6

FlyingPhotog wrote in post #14901723 (external link)
Gonna impact a whole lot more designers, carpenters, dressers, etc than photographers...

They state that they are retaining all of the people and retraining them to do modeling.


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Ikea away from product photography
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