They could just build a grip/case that looks similar that the NEX7 would fit in.
Apparently there are at least a couple people in this thread who like the looks of the thing. More power to you I guess.
It looks interesting, Im not sure if i like it or not because i prefer my cameras to be not so flashy, i want it to be unobtrusive, black and business-looking, Not some accessory to show off...
On top of it it looks like it absolutely defeated the point of a mirrorless camera by tacking all that junk on... it looks huge now, and it doesnt do a good job of hiding the fact its an NEX-7 stuck in a gaudy case



