If someone asked me what lens should I get, I would ask them how much they can afford, how serious they are about photography, what they plan on shooting. But if some can afford the 70-200 F4 IS over the EF-S 55-250 F4-5.6 then every time the sun comes up I would recommend the 70-200.
Well this instance is a no brainer, But what about a 17-40 vs 17-55 or 24-105 vs 15-85 question? In those instances there really is a bigger question as we're talking about lenses that are far more practical and capable for most instances... Theres very little reason to buy a 17-40 over the 17-55 (You lose a stop of speed, 15mm on the long end, and IS...Optically they're equal) and the 15-85 gives you a far better coverage for what the person is likely looking for (an all in one walkaround zoom) In both instances the only real difference is the build..
I can kinda see it on the 17-55, but the 15-85 has a good feel to it.. it certainly doesnt feel "junky" or anything... it feels pretty solid, and i gotta say my copy has held up very well (and i have a first run one)
-edit- and what about the 100L if we're talking about feel! That thing is one of the most controversial lenses I've seen in terms of feel!
well if someone is asking me and using the-digital-picture.com as a reference I would recommend the 17-55 over the 17-40 unless they really need F4 but the fact that it's got IS can cancel that out. (depending on what your shooting of course) I think I would choose the 17-40 due to the way it handles the lines on the test. the EF-S lens seems to add extra colour between the black line and the white paper. but just on sharpness EF-S wins. 

