Then everyone will take those cards and say "Hey, keep this. It is the free photographer."
Probably not the association I would want for my company. I'm not free, I am premium and luxurious. It looks very desperate.
I found out yesterday that my wedding for Saturday was canceled. I was told by the event planner that the bride had hired her own photographer. Well, I know the bride through a friend and I contacted her today and she tells me that they are having this kid shoot the wedding instead. I am heart broken and pissed off at the same time.
It sounds like you need to diversify and charge more. I have yet to see any vendor that is just included with someone else's package that wasn't getting screwed AND charging way more than the market rates. If you are super cheap and they don't value photography, then they don't care if they stiff you and get someone cheaper or freer than you are. The clients aren't booking you for your talent. They are booking your on price. You have made yourself a commodity, and as soon as something cheaper comes around, they go with that. They don't care about quality, only price.
If you are getting paid a retainer, it isn't enough. A retainer should be enough that it compensates you for all the business you have lost because you turned away business for this wedding. Most people I know charge 33%-50% for their retainer. The guys that charge 200-500 get several cancelations a year because their clients largely don't value their work. And when some kid with a rebel comes along or their uncle Bob goes to Sam's and gets the 2-lens kit, they lose the business. And if 200-500 is 33-50% of your packages, you are probably losing money and running a poor business.
Sergio was internationally known at the age of 17. At 18 years old, JoeyL shot the Twilight movie posters and became internationally known. Just because someone is young doesn't mean they suck. Both those guys were better and more accomplished before they could buy alcohol than most of us will ever be.





