The Dark Knight wrote in post #15065634
Let me ask you a question cause I've been curious about this. Canon, Nikon, Sony, and Pentax basically own the DSLR market in the USA, right? Am I right that only Canon develops and uses their own senors, and the rest use Sony sensors?
Why does Canon do this?
Better question, who do you think gets the best lots of Sony Sensors? Do you think they ship them off to their competition?
Canon is a huge company that long ago started making their own sensors, Nikon is small in comparison. I don't think people here appreciate how massive of a company Canon is and how expensive large chip R&D can be. It's cost prohibitive for Nikon to fund R&D of their own large sensors, but Sony is more than happy to bankroll the R&D and then pass those costs down to several companies willing to buy the sensors.
The per-pixel auto ISO is actually a really interesting idea. If you had a very small sensor with the same number of megapixels that is actually the metering sensor you could map the ISO level for the primary sensor at exposure time, if not, I think the camera would have to be mirrorless so that the camera knows how the light is hitting the sensor at all times. I'm not sure, even using a CMOS sensor with some intelligence built into the sensor, that it could make that kind of adjustment with very high shutter speeds in time, but then again the processing power of modern chips is truly breathtaking.
As far as the "everything would be muted", no, I don't think that is the idea. You would never have a blown highlight as the areas that are at 100% would auto ISO themselves down, and you'd never have a totally black shadow as those pixels would ISO up to keep the detail. Now you would have to do some tricks to keep those shadows from showing a lot of noise all the time if they are boosting like that.
I do feel that Canon is soon going to have to come out with something that is a game changer, they seem to have been sitting on the same sensor technology for a while now while their lenses just keep getting more and more amazing.