(I went back and read through this post before posting...I'm all over the place and appear to ramble. Sorry about that
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Cdifoto, Then don't let it "turn corporate". Anyone can make their business as large as they want it to be. What one person does (Glumpy) might not fit everyone's business model. But, barring exceptions, most won't be making the "big bucks" doing high-end work. If that's what one chooses then they need to accept what they CAN do. I won't belittle anyone's business model...some are for me, some aren't. Even the national photo mills fill a niche...they (at least my experience) produce a massed acceptable product for that market. Even the youth sports scenarios...parents want to see their little kid holding a bat with a team logo behind...THAT's what they WANT. They don't want or need a high-end portrait. My kids' rooms are FILLED with little plaques with their U-8 soccer team photos. I cherish those photos and they are great memories for them. Do I knock the photo companies that make that happen? NO. They fill a niche and they do a fine job for their market.
In my business...I put out one of the most thoroughly written and documented reports in my market...and I'm personable to my clients and easy to get along with. I CHOOSE to do no less. I have a VERY small cliental. I make a higher per job wage then most in my field...but there is a segment of my market that produces less of a product in a quick time frame at a cheaper price. So do I **** about and turn my nose up at their work? OF COURSE I DO!!!
Do I have room to ****? No. Because I CHOSE not to be part of that…They are filling a need AND their accounts to put food on their family's table. I have a two income household and can afford to market myself to the higher-end. My gross income will NOT exceed theirs. But I've come to accept that this has been my choice.
On a side note, it's funny...In my own industry which is made up of 98% one-man independent operations, you know who my own worst enemy is...not my clients, but my peers. We constantly argue about the proper way to do our jobs to the point of having no cohesive force within our industry to fight government regs and client manipulation. I don't know how that applies here...just that it was an interesting point to see photographer complain about other photographers. 
And I'm sorry, Glumpy is not just talking. You can believe whatever you want. In his higher volume work, it does sound like he has a plan. (And as I believe I said earlier...I wouldn't put it out there for everyone to see...he has no obligation to and it would only cause this thread to continue for eternity with people picking it apart in pointless ways) I very likely will take what I can use from it when that time comes for me to enter this type of business. It's just information and it's "all good"…and BTW Glumpy, thank you for sharing it with me.
"Honestly, anyone can talk. Having a plan that sounds good isn't the same as executing one. More power to him though. My only real contention is if someone just wants to be a CEO, they can do that selling anything. One could be hocking Chinese imports and the end result is the same...lots of money but no soul." - Pretty disingenuous and, I feel, a cheap shot.
Every business out there has levels and these levels fill a particular market. The husband/wife that open a gift shop in a tourist town selling cheap refrigerator magnets...do they not have "soul". They are filling a market for people who want inexpensive mementos of a trip. What's wrong with that? I don't curse the couple...it might not be something I'd do or want to buy, but they seem to be filling a niche over the art gallery hocking expensive photos in the $1,000's that I could never afford. I could say that those individuals are the real "Rip-off" artists...but I don't. I just don't have a lot of $1,000 images in my home.
I really don't know how this became a pissing match between some. The first 4-5 posts in this thread all mentioned referral and getting yourself out there to the market you want to exploit...yes I said "exploit". Whether you believe it or not, that's what we are ALL doing in business.
Gerry wants to market his business to "Who: my target market is ladies over 21 that have a higher than average income and values quality items.". He needs to exploit that market...this is, after all, a thread on "Business". But comments like "I think what irritates you is I would rather do quality over quantity.." and the like do nothing to extract information from users of this forum.
Glumpy fought back...and he's competing in his niche. People asked how to make money. Glumpy gave a few tips of how he does it in his market. Don't attack the market because it's not yours. I guess we could say that the Hyundai and the Kias of the world are all demonized whores because we should all be buying Mercedes and BMW's (Actually, an Aston if I had the means). That was obviously touch-n-cheek and I don't mean to ruffle feathers here. But it IS all relative to what you want and your client wants in business & life.
Put out the better product...or don't. Be the business you want to me. My only tip...you need to get out there and sell your personality and yourself...hit your known clients, ask them for referrals, target direct market that YOU want to work in. Sorry Gerry, I also don't believe that offering portrait discounts at a car dealership (if I understood right) would be your best use of time (please don't take that for anything other than my honest suggestion/opinion). There are other types or business that your model would work better in…I'd hit those hard first.
*Camera Man: "I started with word of mouth. Now people that know others refer them to my web site."
*JacobPhoto: "Most of my clients were people I literally bumped into shooting alongside at events or introduced to via other contacts"
*Foodguy: "Knocking on the doors of all the advertising agencies in town and showing a portfolio"
*ATP: " I would go to Hooters, WingHouse, etc (similar establishments)...and I would pick out the hottest waitress there. Id offer a free shoot. Give her the edited photos (2/3), she's show her co-workers and BAAAAMMMM...My phone is ringing..LOL.."
*Behindtheglass: "I just kept showing people my work."
*Glumpy: "Nothing but nothing beats the old concept of B2B. Belly to belly with your clients."
I could probably go on…Everyone catching a theme here? I truly believe that's what it will take for any of us. If you can’t do that…well, I’d be at a loss to give you further advice.