Canon 24-70mm f4L IS

www.petapixel.com/2012​/11/05/canon-24-70mm-f4-is-and-35mm-f2-is-leaked-before-announcement/

$1800 for the lens almost doubles the kit price with the 6D! i hope its closer to $1200, then I will swap it out with my 24-105.

cdifoto wrote in post #15209433
Based on Canon's latest activities, I'd say that's a dream. More like $1800/$1800.

Nice guess. Looks like you might be half right.

You just have to compare Mark I to their Mark II counterparts to get close. The 24-70 I was about $1400 seven years ago when I bought mine and I think right up until the Mark II was first available. The Mark II is $2300 now and 24-70 Mark I prices went up as a result (thus the flawed logic in comparing current pricing). They didn't give us IS but still tacked on about a grand.

The 24-70 f/4 IS can't be that high despite the IS because they lopped off some range. But it'll still be obscene.

The only way this makes sense is if it is $850ish rrp and +$600 on the 6d for a kit.

Considering Canon's recent earnings report, this latest lens and pricing announcements suggests Canon doesn't care much for reports.

Seems very clear that if Canon wants people to keep using their brand, to pay or go home. I have the 24-70 II on my to buy list, but its very difficult to justify such a lens at this cost, especially when the Nikon camp has an amazing 24-70G of their own for about $1100 cheaper.

Who do they think is buying this for $1800 over all the other options...

DreDaze wrote in post #15210383
Who do they think is buying this for $1800 over all the other options...

I suppose the same folks who are buying the 24mm and 28mm f/2.8 IS lenses. Whoever they are...

The Tamron 24-70mm 2.8 VC is cheaper, what are Canon thinking? No wonder they aren't hitting targets!

kingbob734 wrote in post #15210500
The Tamron 24-70mm 2.8 VC is cheaper, what are Canon thinking? No wonder they aren't hitting targets!

This is a rumour, remember.

TheArchitect wrote in post #15209534
And you know this how?

nekrosoft13 wrote in post #15210163
Japan price is $1800.

Canon is really loosing touch with reality

And people KEEP comparing MSRP with street price, and this time with conversion rate to boot.

Straight from Canon, 24-105 is also priced 145000 yen. (希望小売価格：145,000円（ケース・フ​ード付き、税別）)

http://cweb.canon.jp …m/ef24-105-f4l/index.html

And this is your rumor page: (店頭予想価格は145000円前後（税込）)

http://digicame-info.com …-f4l-is-usmef35mm-f2.html

So your beloved 24-105mm is MSRP'd in Japan for the exact same US$1800 too!!!

RobDickinson wrote in post #15210542
This is a rumour, remember.

it cant be far off IMO. 70-200 F4 IS is very closely priced to 70-200 F2.8

liking the 35F2, but the price is ridiculous. No more than 500 IMO.

HyperYagami wrote in post #15210547
And people KEEP comparing MSRP with street price, and this time with conversion rate to boot.

Straight from Canon, 24-105 is also priced 145000 yen. (希望小売価格：145,000円（ケース・フ​ード付き、税別）)

http://cweb.canon.jp …m/ef24-105-f4l/index.html

And this is your rumor page: (店頭予想価格は145000円前後（税込）)

http://digicame-info.com …-f4l-is-usmef35mm-f2.html

So your beloved 24-105mm is MSRP'd in Japan for the exact same US$1800 too!!!

not a good comparison since the 24-105 has been out for years...

how are the street prices of the 24-70mk2?

Charlie wrote in post #15210558
not a good comparison since the 24-105 has been out for years...

I'm just saying if people keep saying $1800 is insane, then stop using the conversion-rated MSRP.

It's like do you see the point if I complain about the conversion-rated MSRP of 24-70mm II is insane, which is US$2868?