I'm afraid to say, Looking at your sire critically from a POV of getting you work, I think it's very poor.
First thing where it fails is it dosen't say where you are. How do I know if it's even worth contacting you when I can't tell if you are on the other side of the country or are next door?
DON'T underestimate this. I used to get 10 enquiries a month at least from people overseas on my site even when I put my location in Fluro green letters right on the front page.
A lot of people won't write to ask where you are or presume you are far away because they haven't heard of you.
Next thing is you site has no selling strategy what so ever. It's really a glorified price list with too many pictures in galleries I think.
There is nothing to impress me why I should hire you over the guy down the road.
And thats a really big but simple thing to keep in mind. You make no rapport with the reader, you do nothing to show you can fulfill a need or solve a problem or otherwise motivate the viewer to email you..... And why the Fk is there no phone number???
I often see something on the net and want to know about it now so I'll ring so I can get the info straight off. Aside from that, not having a Phone number does not make you look very established, reliable or professional.
Next I get to the services page and the first pic I'm greeted with for headshots looks to me like the girl has a stone in her shoe and is in pain standing there. It's not a pic that anyone is going to look at and say " That looks nice, I should get this guy to do a headshot for me". What market are you going after anyway? If it's for business, this is a poor example to address that market IMHO.
To me, if you want to do Business headshots, relying on them to find you will yield a poor amount of enquiries. Forget about the website and go find the people yourself. I'd be having a brochure made up and hitting the streets giving them out. At least do a page on it and email potential businesses around you.
This is a market where the targets are easily visible. You can go hit them rather than wait for them to somehow find you.
You family portraits page has a nice pic but not nearly enough info. There is nothing to motivate the reader, it's just an instruction list basically. The session starts with a phone call ( on a number you don't list!) and then I discuss what you want and the potential problems with weather and travel etc.
That is more effective at boring me to tears rather than getting me emotionally involved or motivated in any way. How about tugging at the heart strings a bit?
" They are not going to be adorable little cherubs forever, before you know it they will be smart arse teenagers driving you nuts so make the most of it now while they are cute and you can still stand to have them around".
" Granny was 95 last birthday, how many more years do you think she has left? When Was the last proper family portrait you had with her? Maybe it's time to get one last one before it's too late!"
Now as tongue in cheek as that is, I'll bet my backside I could say those very words and pull more booking than you could with what you have written.
That's not good is it?
As has been touched on, Don't have people wading through hundreds of ho hum pictures ( ho hum because they are only important to those for whom they were taken) and put up the tearjerker/ wow factor stuff in some galleries.
I would suggest a page for each of your market segments and have a gallery of say 20 Killer pics if you have them, less if you don't, for each page.
Add plenty of text that inspires the reader to call you by getting to them at an emotional level, not something that reads like a shopping list and has the same excitement value.
Now all that said, I'm crurious if you want to make a go of this what sort of research you have done for potential markets in your area?
It's all well and good to say I'm going to do portraits and cars and whatever, but do you know if there is a market and more importantly, a NEED for a/ another photographer to be doing that?
If there are 500 portrait photographers in your city, what are you doing that's so different that they will want to come to you? Do you have enough marketing out there in that segment to reach a decent number of people.
If you put in POrtraits , Your town( wherever the hell it is) into a search engine, are you on the first page or the 1387Th? If your not near the top, are you putting all your eggs in the faceache basket?
That would not be a marketing strategy I'd want to be putting my livelihood on that's for sure.
Have you looked around at where there are Niches/ needs? It's all well and good to be shooting cars but if that market is small in your area and well covered, your wasting your time.
Perhaps there is an opening for wedding shooters offering a 2 hr coverage in the park for couples whom are getting hitched for the 2nd time? Some years back I did well out of that because all the other 1000 vultures around me were trying to flog packages which these clients didn't want.
What about event work? That's usually well saturated but there are always little niches you can look at. Get on the net, see what groups are out there, find out how many are in the groups and if they have anyone covering whatever they do and go from there.
If there is a large market in your area that is well (over) serviced, find out what the other shooters are doing. Then go to the potential clients and say " I'm thinking of doing this work, is there anything you would like that the other shooters don't do you'd like or could make things easier for you or is there anything they do that pisses you off?"
They will give you the answers to get you half way in the door ahead of all the other vultures straight off. You incorporate the thing they like, the things they want they can't get now and eliminate what they don't like.
Viola! Instant marketable business.
Basically I think when you are starting out especially, You need to be doing a damn site more than putting up a website and relying on facewaste to get your business in. Get off your butt and go bring the work to you. Trust me, it's infinitely easier and more profitable in a majority of markets where it's practical.
Also I suggest if you are serious, don't say you are going to do this or that till you find out if it's worth while. I discovered a market that I'm making more money than I ever dreamed of this year but the thought of doing this work had never entered my head in my entire life 12 months ago.
Be a business person first and a photographer 2nd if you want to make a living out of this game because that IS what it takes, especially when you are starting out.
Forget about what you WANT to do and go figure what people will pay you money to do and you can find those people easily.
Seriously, If I could find someone to pay me what or above what I'm making now to photograph dog Turds in the street, I'm there.
iT is useless to say I want to be a dog turd photographer if no one is going to pay me to do it OR, if there are 1000 other people already doing that have already photographed all the dog turds available.
I hope my well meaning sarcasm does get the points across I'm trying to make here.
Business is what you need to be looking at first and what market your business caters to 2nd.
That is a fact sooooo many shooters either can't or don't want to comprehend.
The long term successful shooters know and understand it real well though.
From RDKirk: First, let me check the forum heading...yes, it does say "Business of Photography" and not "Hobby of Photography." Okay. So we're talking about making money, not about hobbies. By "business" I am presuming activities that pay expenses and produce a profit over the long term.